Come April, 2013 AfterElton.com will be changing its name.
That’s right, TheBacklot is what comes after AfterElton.
Oh, I know, it seems like the end of an era. But honestly, the name “AfterElton” never quite worked as well as our sister site’s moniker. AfterEllen was so named to commemorate that watershed moment when Ellen DeGeneres and her TV character came out on national television.
AfterElton was chosen mostly because it sounded similar.
We aren’t really AfterEllen’s little brother site any more. Our readership has expanded dramatically since we launched in 2005, our content mix has evolved. And frankly, we got tired of having to explain to people what “AfterElton” meant.
No knock on Elton John, we love the guy – it’s just that our site never had anything to do with that music legend or any watershed cultural moment that sprang from his storied career. (And it even got a little awkward that time he played Rush Limbaugh’s wedding!)
What do you think?
But more importantly what will we call Vhelton now?